The healthcare and the life sciences industry is at the forefront of creating comprehensive network-based care coordination platforms designed to enhance patient experiences and accelerate outcomes. Patient expectations have hit an all-time high! With industries including retail, banking and consumer brands delivering hyperpersonalized and high-touch digital experiences to consumers, patients as consumers have such expectations of seamless digital experiences from healthcare as well.

Layer that with the rising adoption of interoperability solutions that facilitate frictionless data exchange in secure network environments—fostering customized care plans and communication, timely medical intervention, superior patient experiences and better health outcomes. High-quality health data are gathered from various sources including Patient Reported Outcomes (PRO), Patient Generated Health Data (PGHD), Electronic Health Records (EHR), wearables, Social Determinants of Health (SDOH) among many others sources that are structured and streamlined to enhance workflows and improve operational efficiencies. Hospitals and Medical Practices are increasingly realizing the importance and the power of integrated networks, patient engagement platforms and modernizing legacy technologies in driving better patient outcomes.

Digital health has gained significance in the wake of the global pandemic that has raised consumer expectations in terms of getting better access to quality healthcare in a safe and secure digital environment. Social distancing and stay-at-home protocols had further heightened the demand for digital care coordination platforms to provide immersive digital experiences and next-gen patient engagement solutions. Furthermore, in the world of consumerism and value-based care, patient-centricity has gained utmost significance in the healthcare ecosystem. Healthcare systems have adopted value-based reimbursement models, where hospitals and Medical practices are reimbursed based on health outcomes, readmission rates and many other components that contribute to patient outcomes at large.

The Paradigm Shift towards Healthcare Personalization and PatientCentricity

Healthcare personalization is at the heart of delivering patient-centric solutions and has gone through a major transformation in the recent times. For instance, personalized patient education materials are sent to patients to help them proactively participate in their pre, during and post-operative care. These patient education materials are sent in creative audio, video, infographics, multimedia and gaming formats to improve engagement, interactivity and care plan adherence. Healthcare personalization also enables these high-quality patient education content to be sent at the right time through their preferred channels of communication. This ensures that these patient outreach programs get maximum participation and engagement by all the key stakeholders involved in the care journeys

Personalization strategies are seamlessly integrated into digital patient engagement platforms to facilitate appointment reminders, self-scheduling, patient communication, patient referrals, auto-refill appointments, secure chat, mobile patient intake, consent forms, care-team workflows, health screenings, telehealth solutions, pre- and post-care messaging, population health, patient monitoring surveys, preventive care scheduling, reporting among many other features that accelerate holistic care coordination.

Final Words

As organizations continue to focus on delivering patient-centric healthcare solutions, they need to leverage the capabilities of personalization and intuitive care coordination tools to enable collaborative, and cohesive care at scale. Healthcare systems should also consider modernizing their legacy systems in order to streamline workflows, improve efficiencies and deliver superior outcomes

To get a personalized and free consultation on how healthcare organizations can harness digital patient engagement solutions to maximize clinical, operational and financial outcomes, give us a shout team!