atient generated health data, for instance, categorized by zip code, can help you identify the
ideal geographies for your high-value digital advertising campaigns.
While Physicians are great at treating patients, they are not necessarily marketing specialists
who can carve their marketing strategies to attract new patients or retain existing patients. The
power of marketing cannot be underestimated in bringing new patients to your hospital or
practice—and patient generated data is essential in providing significant healthcare insights for
your marketing strategy.
Some of the most important metrics that need to be tracked include course of care retention or
course of care completion rate. For instance, where a patient visit is twice a week for six weeks of
chiropractic care, it is critical that you identify the percentage of patients that actually make it to
all of the appointments. These data and insights help you identify the various stages and
touchpoints involved in the level of patient engagement, satisfaction and patient retention
through the process.
Other valuable patient generated data include age, gender, demographic data and contact
details that help you create automated appointment reminders and follow-up campaigns to
improve patient retention.
- Average Length of Care that can be measured against the industry standards based on
the number of visits made during the entire care plan
- Average revenue Generated. This is calculated by adding up the revenue per visit and
the total number of visits for every point of care
- Source from Which Patient Arrived. For instance – Online referral platforms, social
media, digital banner advertising, etc.
- Types of Payers Involved. Medicare and/or private payer
PGHD derived from various sources like Patient Reported Outcomes (PRO), wearables and IoTpowered devices could be leveraged—to understand significant patterns like patients who had
the best outcomes, experiences and feedback.
For instance, if a specific treatment gives better outcomes with a high number of positive
reviews, testimonials and course completion rate, a specific targeted marketing campaign can be
launched to reach a specific set of audiences with similar health concerns. These health insights
also help you troubleshoot issues and concerns around treatments with high numbers of
negative reviews and/or poor outcomes. Segmenting these data based on demographics would
also provide insights into where the marketing budgets and digital ad campaigns can be
prioritized.
SolvEdge is a leading provider of healthcare technology solutions—powered by rich data that
drive actionable insights—thereby helping deliver superior Patient Experiences (PX) and better
health outcomes. Our largest collection of orthopedic data facilitates our clients across the
globe make informed decisions, while enabling them to improve their clinical, operational and
financial efficiencies. SolvEdge’s customized and personalized healthcare solutions are trusted
by 400+ hospitals, 3500+ physicians and millions of patients worldwide.
To learn how our Patient Reported Outcome solutions can help navigate through your
healthcare digital transformation journeys, talk to our team.