Digital healthcare technology adoption has reached new realms in the face of the global pandemic. There has been a paradigm shift in terms of care delivery models and patient engagement strategies in the past couple of years. Telemedicine solutions, Remote Patient Monitoring (RPM) and other virtual care coordination platforms are gaining popularity. In such volatile times, it is essential that healthcare organizations are well-equipped with the current market trends and change management strategies in order to design holistic care coordination solutions that meet the next-gen healthcare consumer needs.

Simplifying Healthcare Experiences

1. The U.S Healthcare Ecosystem

The U.S healthcare system, unlike the other nations involves a complex framework and structure. To deliver superior patient experiences and frictionless care coordination journeys, healthcare organizations need to understand the intricacies and the nuances of the system. The U.S health industry comprises of:

• Providers- This includes the healthcare systems, facilities, and medical professionals.
• Payers- This includes the systems, organizations, and individuals who manage the medical billing and finances.
• Patients- This includes the individuals that seek medical care. Patients have their specific healthcare needs. However, the treatment depends on various factors, such as age, demographics, etc.

2. Orchestrate a Team

• Building a patient outreach program requires an efficient and a professional team of experts. It also needs you to recruit a stakeholder and other SMEs as part of the team. It is essential that you gather feedback from various teams in your organization.
• Discuss various concepts with your internal and customer service team as they are similar to the end-users. Analyze and evaluate the strategies that have worked in the past with the help of your product managers. They can even make suggestions on new features that can be added.
• Garnering insights from various stakeholders ensure that the program effectively meets the end-consumer needs and is aligned to your design thinking approach.

3. Understand Your Consumer Needs

• The UX/UI design you choose for your patient outreach platform is likely to have an impact on multiple stakeholders. So, it’s critical that you design a user-friendly interface that simplifies user experiences across channels
• Do and extensive UX research on multiple demographics and target consumers.
• The patient outreach program needs to resonate with the target consumer group to serve its purpose.
• The designers need to think from the consumers’ perspective. Post research, the designer can prepare a checklist that can be followed - to ensure successful execution.

4. Minimalistic UX/UI Design

• The success and efficiency of a Patient outreach program depends on various components including patient treatment, health monitoring, etc. It is essential that you keep the UI/UX simple in order to prevent errors or product failure.
• Minimalism is the key while designing the UI/UX for your patient outreach platform in 2022. The next-gen tech-savvy users seek simple and user-friendly product interfaces.
• Focus on certain aspects of the solution that the users are most likely to notice.
• When you are sure of the critical parts of the platform, eliminate the unnecessary clutter. Prevent using excessive pop-up windows/notifications, which can considerably slow down the process.
• A simple UX/UI design ensures that the user’s journey will be worth it and time-consuming.

5. Take a Mobile-first Approach

• The pandemic has resulted in people investing more on connected devices that can be accessed from smartphones.
• Since many individuals are at home settings, there is an increased demand for simplified access through smartphones.
• Speed and functionality is the new now and these factors are considered as an essential part of the design thinking process. Furthermore, people have continuous access to their smartphones and when a patient outreach application can be operated from mobile phones, your product design is most likely to have the optimal use and engagement.

To get you personalized and free consultation on building a comprehensive patient outreach platform for your healthcare organization, give us a shout!